Founded in 2014 by Ava Mucikyan, The Salt Room LV operates three Las Vegas–area locations Summerlin, Henderson, and Stripside offering halotherapy sessions, massages, facials, body treatments, memberships, classes, and a Corporate Wellness Program.
From Hidden Gem to Las Vegas’s Wellness Powerhouse
“Ladies, just ran our report and want to give a shout-out to Pahuna 🎉”
Tamara, The Salt Room Team
The Challenge
Stale Brand & Collateral: Materials and identity no longer reflected their premium experience.
Under-utilized Digital Presence: Website copy and layout weren’t driving bookings or memberships.
Uneven Revenue Across Locations: While Summerlin and Henderson locations held steady, all three sites needed growth and Stripside was particularly behind.
Hidden Corporate Wellness: Team-wellness packages lacked awareness among local businesses.
Dormant Newsletter: Their generic weekly email wasn’t converting readers into guests.
Our High-Level Strategy
1. Elevated Brand & Collateral
Refreshed logo, color palette, and typography to reflect the salt-lounge’s tranquil, restorative ethos.
Rolled out two streamlined brochure designs one for retail services, one for Corporate Wellness that mirror the online experience.
2. Website Transformation
Crafted SEO/AEO/GEO-optimized copy for every page to speak directly to local searchers.
Built dedicated landing pages for each treatment, membership tier, and all Corporate Wellness offerings across every location.
Introduced an immersive, interactive layout with scroll-triggered animations and video headers to convey the salt-cave ambiance online.
Claimed and optimized profiles on major directories (Google, Yelp, TripAdvisor, and 60+ others) to boost map-pack rankings and drive consistent visibility at all three sites.
3. Engaging Promotional Video
Produced a concise brand film showcasing real sessions, staff highlights, and guest testimonials featured site-wide to increase engagement.
4. Corporate Wellness Email Series
Deployed a targeted drip campaign to local businesses, spotlighting team-retreat itineraries and early-adopter success stories.
5. “Salt & Soul Weekly” Newsletter Rebrand
Transformed their generic weekly update into Salt & Soul Weekly, redesigning it with a single, clear call-to-action and a compelling mix of halotherapy insights plus time-sensitive offers lifting open rates by ~40% and clicks by ~55%.
6. Focused PPC Enhancement
Refined existing campaigns and launched a dedicated search effort for the Stripside location driving a 150% revenue boost there with geo-targeted ads and optimized landing pages.
The Results
+65% overall organic traffic
+50% increase in booking conversion rate
+150% revenue growth at Stripside
+30% of new Corporate Wellness inquiries from our email series
+30% lift in Salt & Soul Weekly opens & +55% lift in clicks
Strong engagement on the homepage video, driving additional bookings
Next Steps
“Imagine feeling the salt-cave serenity before you even arrive online and off and knowing your next retreat is only one click away.”
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