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From Hidden Gem to Vegas Powerhouse +150% Revenue Growth
Revitalizing a Premium
Wellness Brand with Local SEO & Video Storytelling.
+150%
Revenue at Flagship Location
13
Organic Traffic
90%
Booking Conversion Rate
Services
Local SEO
Rebranding
PPC
The Challenge:
Bleeding Revenue
A premium three-location spa in Las Vegas faced a crisis at their flagship Stripside location.
Revenue Loss:
The location was losing ~$3K/month while competitors thrived.
Brand Disconnect:
Generic newsletters and a dated site didn't match the premium in-person experience.
Invisible Corporate Offer:
High-ticket corporate wellness programs were failing to reach local HR directors.
The Strategy:
Total Brand Elevation
Visual Rebrand:
Created "Salt & Soul" identity with immersive scroll-triggered animations to convey the ambiance online.
Hyper-Local SEO:
Claimed and optimized 60+ directory profiles to dominate the Google Map Pack.
PPC Rescue:
Launched geo-targeted ad campaigns specifically for the struggling location.
The Results:
A Turnaround Story
Revenue Surge:
From ~$3K/mo loss to $16K/mo consistent revenue at the Stripside location.
Corporate Wins:
+30% new Corporate Wellness inquiries via targeted email series.
Engagement:
+40% newsletter open rate and +55% click rate.
CLIENT QUOTE
“Ladies, just ran our report and want to give a shout-out to Pahuna 🎉” — Tamara, The Salt Room Team
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