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From Hidden Gem to Vegas Powerhouse +150% Revenue Growth

Revitalizing a Premium
Wellness Brand with Local SEO & Video Storytelling.

+150%

Revenue at Flagship Location

13

Organic Traffic

90%

Booking Conversion Rate

Services

Local SEO
Rebranding
PPC

The Challenge: Bleeding Revenue

A premium three-location spa in Las Vegas faced a crisis at their flagship Stripside location.
  • Revenue Loss: The location was losing ~$3K/month while competitors thrived.
  • Brand Disconnect: Generic newsletters and a dated site didn't match the premium in-person experience.
  • Invisible Corporate Offer: High-ticket corporate wellness programs were failing to reach local HR directors.
A digital mood board for a wellness brand featuring spa services, membership pricing, and boutique products.

The Strategy: Total Brand Elevation

  • Visual Rebrand: Created "Salt & Soul" identity with immersive scroll-triggered animations to convey the ambiance online.
  • Hyper-Local SEO: Claimed and optimized 60+ directory profiles to dominate the Google Map Pack.
  • PPC Rescue: Launched geo-targeted ad campaigns specifically for the struggling location.

The Results: A Turnaround Story

  • Revenue Surge: From ~$3K/mo loss to $16K/mo consistent revenue at the Stripside location.
  • Corporate Wins: +30% new Corporate Wellness inquiries via targeted email series.
  • Engagement: +40% newsletter open rate and +55% click rate.
Wellness marketing case study for a premium Las Vegas spa.

CLIENT QUOTE

“Ladies, just ran our report and want to give a shout-out to Pahuna 🎉” — Tamara, The Salt Room Team
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