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The Efficiency Engine 562 Leads for Boutique Bookkeeping Firm

Bookkeeping marketing case study for a professional financial services firm.
Achieving a 12.5%
Conversion Rate in a Crowded Market.

12.5%

Conversion Rate

562

Qualified Leads

4.5K

New Users Acquired

Services

UX Design
Technical SEO
ADA Compliance

The Challenge: Expertise Without Authority

A boutique bookkeeping firm ($140/mo packages) had solid expertise but an “invisible” digital footprint.
  • Commodity Perception: The outdated site made them look like a low-cost vendor rather than a strategic partner.
  • UX Friction: Poor navigation caused paid traffic to bounce immediately.
  • Zero Visibility: No organic ranking for high-intent financial terms.
Professional brand identity for accounting and bookkeeping services.

The Strategy: Trust Architecture

  • Trust-First Design: Complete redesign focusing on ADA compliance and professional UX to justify premium positioning.
  • Technical SEO: Aggressive citation building and site speed optimization to signal authority to Google.
  • Content Engine: Quarterly deep-dive blog posts to attract high-intent traffic

The Results: High-Intent Growth

  • Traffic Quality: 1 min 15 sec average engagement time (well above industry average).
  • Lead Volume: 562 qualified conversion events (contact forms, consultations booked).
  • Intent: The "Contact" page became the 2nd most viewed page, signaling high intent to buy.
A grid-style digital showcase of various website sections for "My Bookkeeping Pro’s," featuring professional advisors and service benefits.

CLIENT QUOTE

Working with Lagraphia has helped increase my business’s visibility by increasing my website rank on Google and other search engines with listings/citation building/keyword SEO, totally revamped and modernized my website with amazing copy and details (even updated my one pager brochure to the next level).

Tyler Sparks, Founder and CEO, Mybookkeepingpro.com

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