| Feature | Launch Site | Growth Site | Scale Platform |
|---|---|---|---|
| Investment | $1,200–$2,500 | $4,500–$7,500 | Custom Contact Sales |
| Goal | Professional Credibility Fast | Positioning & Full Identity | Architecture & Governance |
| Positioning | “Messaging Lite” (Pitch/Taglines) | Full Value Prop & Personas | Parent/Sub-Brand Architecture |
| Visual Identity | Logo Refresh / Wordmark | Logo + Extended Patterns | Photo/Video Direction |
| Brand Guidelines | Mini Guide (Usage/Fonts) | Full Brand Guidelines | Training & Rollout Support |
| Templates | Starter (Card, Email, Avatar) | Social Kit (Canva) + Bios | Full Print & Digital Kits |
| Compliance | ADA-Checked Colors | ADA-Aligned Visuals | Enterprise DEIB & ADA Audits |
| Payment Terms | 50% Deposit / 50% Delivery | 50% Deposit / 30% Concept / 20% Final | Milestone-Based |
Stakeholder interviews, competitive scan, audience insights, and positioning direction.
Messaging, identity routes, logo and visual systems; iteration and selection.
Final files, brand guide, templates, team handoff/training, and optional Growth System rollout.
50% deposit, 50% at delivery.
50% deposit, 30% at concept approval, 20% at final delivery.
Milestone-based, agreed during scoping.