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Nunez Home Renovation Overview

Nunez Home Renovation, a respected regional home-improvement firm, engaged Lagraphia after their website was compromised and their Google Ads were underperforming due to policy issues. They needed a secure, modern web presence, clear conversion paths to capture leads, and a compliant, high-performing paid search program.

Client Impact & Testimonial

“Lagraphia moved quickly to secure our site and get our ads back on track. They rebuilt the site on a modern platform, fixed our compliance issues, and gave us a real path to increase leads. Their hands-on management has been invaluable.”
Tamara, The Salt Room Team

Key Challenges

  • Compromised legacy site: Old HTML site with no modern security controls; third-party compromise harmed integrity and user trust.
  • No conversion architecture: The site lacked focused landing pages and a mechanism to intake project requests.
  • Google Ads policy issues: Active campaigns used trademarked keywords and the site lacked Privacy Policy / Terms of Use pages, creating risk of account penalties and poor ad performance.
  • Operational gap: The client required an agency to remediate the hack, rebuild the site securely, and manage ads and conversion flow going forward.

Lagraphia’s Solution

We delivered a fast, pragmatic, end-to-end recovery and conversion program across three parallel workstreams:
1. Elevated Brand & Collateral
  • Migrated from the outdated HTML build to a secure, maintainable WordPress environment.
  • Implemented hardened security measures (firewall, SSL, secure file permissions, automated backups).
  • Removed malicious code and validated site integrity with security scans.
2. Conversion architecture & compliance uplift
  • Designed and launched four service-based landing pages, each keyword-optimized and built specifically to capture qualified leads for core services.
  • Built a project submission form (integrated with the site) to allow prospective clients to submit project details easily improving lead quality and intake efficiency.
  • Added required legal pages (Privacy Policy and Terms of Use) and cookie/consent tooling to meet ad-platform and user-privacy requirements.
  • Improved UX for mobile and desktop to increase session quality and conversion potential.
3. Google Ads remediation and optimization
  • Cleaned up the Google Ads account by removing trademarked keywords and restructuring campaigns around compliant, high-intent search terms.
  • Rebuilt conversion tracking linked to the new landing pages and the project submission form.
  • Relaunched conversion-focused paid search campaigns and implemented ongoing bid/keyword testing and landing-page variant testing.

Implementation Highlights

  • Rapid migration to WordPress with secure hosting, automated backups, and monitoring.
  • Four targeted, keyword-optimized landing pages with clear CTAs and integrated form submissions.
  • Live project submission form to streamline client intake and route leads to the sales team.
  • Privacy & ToR pages implemented to satisfy platform policies and strengthen user trust.
  • Google Ads account restructured, relaunched, and now actively managed with conversion tracking tied to the new pages and form.

The Results

  • Security restored: Full remediation completed; site now runs on a secure, maintainable platform with ongoing monitoring.
  • Conversion readiness: The site now contains purpose-built landing pages and a project submission form that capture higher-quality leads.
  • Ads compliance & performance: Google Ads account is compliant and relaunched; campaigns are now Google-Ads-ready and outperforming prior performance benchmarks.
  • Ongoing support: Lagraphia continues to manage Google Ads and lead intake workflows, providing regular optimizations and performance reporting.
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